Sometimes “one thing” can change everything

The Edge – Open House Mastery Course – How your open house can secure buyers, FSBOs, expired listings, and more.

This free course can change your career. It will give you a competitive edge in lead generation and lead conversion. Success is not in “just showing up” to do an open house. Success is in the days ahead of the event in preparation. Do you want to close $3,000,000 to $5,000,000 more each year just from an open house program? Perhaps something needs to change.

The Seven Groups – Special Invitation To Your Open House Event – Marketing To People With A Purpose

With proper preparation, your open house could bring in these 7 groups of buyers and sellers. There is no other lead platform where you can network with your SOI, the expired listing that has a house to sell nearby, the FSBO, the neighbor, and more at one event. Imagine the open house as a storefront. And when your store is open, you are there to audition your services. While it seems like the agent is there to sell the property, in truth, it is a place to network and gather names.

Historically, agents only waited for buyers to enter the front door with the hopes of converting a buyer. While all of this was going on, the agent often neglected the 7 other referrable groups. The 3 factors that make this a success are, 1) The effective invitation 2) The audition at the open house 3) The follow up that produces responses

FSBO in the area
Investors that own property in the area
Neighbors that may be selling soon
Agents that are looking to join a team or may be struggling
Loan Officers that can pre-approve a buyer or wants to help you build your business
Expired listings in the area
SOI – your family, your friends, your current and past clients
And lastly, the public that sees your signs and online advertising

Each group has a purpose for attending. Once you take the course we will unpack why these groups will attend your open house, how you attract them, and how you convert them. You will have 7 times the possibility of picking up a client when you run an open house like it is your personal storefront.

THE EDGE OPTION : Working with a Loan Officer to Convert More Buyers

The first question we are often asked by agents is why invite a Loan Officer to an open house? Every agent needs a loan officer. However, not just any loan officer. But one that can help you convert buyers not just pre-approve them. Some LOs are order takers, and some are contributors. The goal is not to find another LO to purchase Zillow leads, but rather to assist you in the conversion of leads in your buyer portfolio. Bottom line, the public will tell the LO things that they will not share with an agent. LOs have been underutilized and often only seen as a vendor. We see them as an integral part of THE EDGE Open House Program, the Builder program, and other initiatives that generate buyer controlled sales.

The LO does not have to attend each open house, but they are integral in the FOLLOW UP. Plus they have a vested interest in building a large buyer portfolio. . As an agent, I landed builder subdivisions when I had an LO at my side. I landed large relocation accounts with an LO at my side. My LO helped me build a $1,000,000 GCI business. If you need a “trained and supportive LO” for this program we can introduce you to those trained in The Edge OH program. If you have a favorite LO we can equip them.

The Edge Course – your next step

It is to prepare you for the journey, so that you have a constant flow of pendings. This course is free. Here is your course material: https://foxfinancial.team/THE-EDGE-open-house-mastery/

Bryan Kelsey
President
Fox Financial Group
Licensed at eXp
“Equipping agents and loan officers across the USA.”